There have always been valuable benefits to working with a REALTOR® when selling your house. With the challenges we face today, it becomes even more important to have an experienced guide you can trust to help you through the process.
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Your Health and Safety Is a Priority
Your family’s health and safety should always come first. In the past we only worried about theft and damage. Today we also have the adopted CDC requirements (October 6,2020) addressing the health concerns from the COVID-19 virus. An experienced REALTOR® will ensure that the proper protocols are followed.
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Online Strategies and Virtual Experience Is a Must to Attract the Right Buyer.
In the past, 44% of all Buyers started their home search online. Today, because of COVID-19 restrictions, that number is over 90%. A REALTOR® with a strong Internet and social media strategy can effectively promote the sale of your house.
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An Experienced REALTOR® Will Guide the Effective Negotiations.
Real estate negotiations are unique because of the conflict between the emotional connection a home, the logical effect of money and sometimes ego. The contracts can also be very daunting. Add to that the county, state, and federal requirements that, if missed, can make a contract unenforceable.
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REALTORS® learn how to negotiate every aspect of the transaction. They know how to mediate the emotions felt by buyers looking to make what is probably the largest purchase of their lives.
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Is the Purchaser Qualified for a Mortgage and Ready to Buy?
A loan approval letter from a lender is NOT always as clear as you would think.  A REALTOR® through experience knows to ask the appropriate questions about the Buyer and their loan upfront before an offer is accepted. Then stay abreast of the loan progress and watch for red flags as you move toward closing.
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Will You Really Net More Money When Using a Discount Agent?
Many homeowners believe they will save money by using a discount agent. There will always be a Buyer agent and listing agent commission paid. During your listing appointment, you will see why a REALTOR® with a strong listing marketing plan and years of negotiation experience will always earn their commission.
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Bottom Line:
Hire a REALTOR® with the best listing marketing plan and years of negotiation experience. This really does make sense if you just stand back and look at the situation. There is so much of the “Net Top Dollar†process that is hidden and simply comes from experience. Your negotiations for the highest price begin with the preparations and your list price strategy. Then, with every inquiry, your agent will use just the right words to encourage Buyer agents to bring higher and cleaner offers.
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The part you see is looking at offers as they come in. Your REALTOR® will explain the offer, it’s conditions and then suggest counteroffer strategies from which you choose a path to get your home SOLD at the best price for the best terms for you. You don’t get a second shot at this, so do it right the first time!
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Not all agents are REALTORS®. We are held to a higher standard. The yearly association fee helps pay for state and federal homeowner protection lobbyist. We also have a wide scope of legal and client services education available to us. Beyond the education is the Code of Ethics that we are held to follow.  Always ask, are you a REALTOR®?
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Check REX2020.com for more blog posts and information about my proven Seller and Buyer systems. This information is valuable and timely for today’s real estate market. Let me know if you have been thinking about a move … it may be time to start planning.Â
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You can see my step by step guides for both Sellers and Buyers based on the current market and proven by my years of experience. These guides are FREE for everyone that meets with me to discuss their needs and expectations. Whether it’s time to buy now or in the future, you will receive options that will help you to put a plan of action in place. Contact Tom Directly
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Tom Perry is affiliated with Realty Executives Brio LLC in Bellevue Washington.